Inventory Control Provider Debuts In-House Promotional Tool

(Toronto, ON)---As soon as the calendar pages turn from December to January, everyone resolves to do something bigger and better in the new year. BEVINCO, the Toronto-based independent profit control and revenue enhancement service for bars and restaurants, is no different and has plans to take its inventory control service one step further by introducing its clients to BEVINCO Media.

Through its network of independently owned and operated franchise partners using BEVINCO's proprietary software along with the latest in computer and inventory-control technology, bar and restaurant owners are provided with cutting edge management solutions in order to more efficiently run their hospitality business through the analysis of liquor, beer and wine inventory activity. While clients continually sing its praises, BEVINCO is in the process of perfecting a new offering - BEVINCO Media - to complement its already extensive list of services. Utilizing the television screens found in most of its clients' establishments, BEVINCO Media will televise live broadcasts as usual but also provide ample space for the client to introduce their patrons to new campaigns, promotions, games and contests.

"Through BEVINCO Media, we're giving our clients a new way to connect with their customers," said BEVINCO president and CEO Barry Driedger. "Bar owners can display a banner on the TV with their nightly drink specials and, as their customers respond, the BEVINCO Media system can track exactly how many of the advertised drinks are sold and measure the overall effectiveness of the campaign. In fact, statistics from a recent Arbitron study showed that when an interactive entertainment system is present, patrons spend more and stay longer. BEVINCO Media will serve as a branded in-house promotional vehicle but with a simpler user interface than any other product out there right now, meaning that after it is installed, our clients can upload their own customized content without being tethered to a tech support representative."

BEVINCO Media's web controlled and password protected system will feature a full high-definition experience in either split or full screen format, various visual overlay effects and dynamic text feeds at zero additional cost to BEVINCO clients. Though BEVINCO Media is still in the beta testing phase, Driedger expects it to launch in select markets within the next three months.